PR strategies to build brand awareness and gain media coverage
June 26 – 11:00 am – 12:00 pm
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SCI-TECH DARESBURY’S POST-BBN

PR Strategies to Build Brand Awareness and Gain Media Coverage
Event Content
Packed with real examples and straightforward advice, this session will help businesses raise visibility, strengthen their reputation and generate meaningful media interest.
The companies that win attention are the ones that find the story others miss. This session looks at how manufacturers, engineers and tech businesses can uncover the human angle, innovation story or industry impact that turns a company update into coverage people actually want to read and publish.
Joy Lewis will share practical advice on writing press releases that cut through, building case studies with commercial value, and using LinkedIn to raise profile and credibility with customers, partners and industry influencers. She will also cover how to pitch effectively to journalists and editors, including what gets ignored, what gets opened and what drives follow up conversations.
Schedule
- 10.30 am – Event Starts
- 11.30 am – Event Finishes
Event Registration closes the day before the webinar. You will receive an email approximately 24 hours before the event containing further information such as car parking instructions, online joining links and any other important details you may need prior to the event.



