If you’re an online retailer looking to improve your knowledge of Google Shopping, then this masterclass is designed for you. We’ll cover the fundamentals, ranging from how to create your product feed and set a budget with bidding strategies to ensure you’re maximising revenue while improving return on investment. You will also gain a better understanding of where your traffic and sales are coming from, allowing you to make more informed decisions about where to invest marketing budget.
The masterclass will consist of:
- Why is Google Shopping Important?
- Google Merchant Centre
- Google Shopping Campaign
- Negative Keywords
- Product Groups
- Budget & Bidding Management
- Google Tag Manager
- Conversions & Reporting
- Questions & Answers
- Refreshment & Light Lunch
An exclusive website audit prepared by the team at Flint Studios, is available to all attendees. The audit will provide a detailed review of user experience, navigation, design, technology, and content.
Andrew McParland is a digital marketing expert, specialising in particular on paid advertising, eCommerce and campaign measurement
Both beginners, intermediates and advanced attendees will benefit from this event.